perfume packaging boxes look like natural aroma to issue healthy fragrance

As you knew, French lavender are considered as a best natural and healthy raw material to produce luxury perfume. However, due to luxury perfume display requirement, perfume packaging boxes are always decorated super luxury by shiny plastic, glass, painting etc. Famous fragrance brand: JO-MALONE is a special case, it adopted eco friendly cosmetic packaging design concept which is achieved by pure pulp paper board without any plastic:
fragrance packaging boxes
The appearance of above perfume packaging boxes looks like a natural and healthy LAVENDER issueing its natural and wonderful fragrance. 

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perfume packaging make luxury fragrance be visual

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Normally speaking, fragrance and perfume are very difficult to allure public audience to approach to your perfume stores without smelling. However, perfume packaging is able to help perfume brands owners to do that, especially luxury perfume packaging boxes are able to transfer luxury visual and touchable feeling to luxury fragrance smell sense to public audience: Additionally, rigid perfume packaging boxes in following image is another excellent case to transfer luxury feeling:
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